Saturday, January 27, 2007

How to Promote a Movie in Utah?

Get Larry Miller to offer a free screening and get President Hinkley, President Monson, and half the Twelve to attend it! From the Salt Lake Tribune:

It isn't often that LDS President Gordon B. Hinckley gets to go to the movies, but there he was Thursday night, taking his reserved seat with an unobstructed view of the big screen.

The hushed crowd at the Gateway Theaters in Salt Lake City rose to their feet as the 96-year-old Mormon leader walked slowly in, but he laughed and said, "Sit down." He didn't seem to have grabbed the free popcorn and Coke products provided in the lobby, although many others did.

Hinckley and Thomas S. Monson, his counselor in the church's governing First Presidency, about half of the 12 apostles, their families, friends, filmmakers, entertainers and community leaders, filled the large theater for a free screening of "Amazing Grace."

Read the article. Visit the website. Watch the trailer. You'll learn about the purpose of the film, and how the abolitionist hymn came to be.

I must confess that I've always wanted an excuse to put a Scottish bagpipe rendition of Amazing Grace in a film. Well, this is certainly it. The trailer gives chills (forgiving that cheesy intro rendition) when it goes Scot.

[Origin credits for story given where origin credits are due: my father via email.]

posted by Rhapsidiomite @ 9:51 PM
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